Should Nike be able to use this to sell their product?
People hate seeing commercials on their television. They always seem to interrupt the best part in the program that people are watching. The reason companies choose to advertise during this time, is because it sells their product. Each company develops a catchy slogan, jingle, or event to grab the viewers attention. In this video Kobe Bryant, a famous basketball player, hurdles over a car. Although most of this video is about a basketball player being able to jump, a little part of it causes Nike to get more business.
At the beginning of the video, the viewer will notice that Kobe picks up a Nike shoe and places it on his foot. After the crazy stunt is completed, and Kobe is successful he yells out, "Nike Hyper- dunks." This phrase places the success of the jump solely on the shoe and not the athlete. Nike can display this video as part of their advertisement for their new product. The stunt will catch the viewers attention and Kobe's phrase will sell the shoe. Every kid who sees the video will want the shoe because they think it will make them jump like Kobe. But is this jump even possible; can someone really jump a moving car? What if this jump is fake? Is this false advertisement?
Each person has their own opinion on whether or not Kobe really jumped over the car. Some think it may have just been Hollywood making the stunt look real. If this is the case, and Nike implies that the shoe is making the jump a success; then is this false advertisement?